The Best Real Estate Hashtags for a better reach!

Estate Ideas
3 min readMar 8, 2023

Real estate hashtags are searchable keywords that are included in social media posts to help categorize content and gain followers. Understanding how to use real estate hashtags to connect with their target audience is critical for real estate professionals looking to build an audience and generate leads online.

Hashtags can include your real estate tagline, locations, properties, and features, as well as other well-known phrases.

Real Estate Hashtags
Photo by Guilherme Lahmann on Unsplash

Sales and Marketing Hashtags

Use real estate hashtags to highlight your or your brokerage’s recent sales activities and results. These can include anything from listing a new house to hosting an event to closing a deal. These realtor hashtags can be used to promote your real estate success and establish authority in your market.

#justlisted

#openhouse

#fixandflip

#homeforsale

#househunting

#justsold

#dreamhome

#homeowner

#locationlocationlocation

#featuredlisting

#selling

#Milliondollarlisting

#realestategoals

#cashcow

#forsale

Agent Specific Hashtags

Real estate agent hashtags emphasize you, the agent, rather than property or listing. These hashtags can be added to any post to help potential clients find you when they search social media platforms for real estate assistance. To reach your target audience, these hashtags should highlight your expertise, value, and services as a real estate agent.

#realestate

#broker

#realtorlife

#listingagent

#realestateagent

#referrals

#realtor

#realestateexperts

#realestate

#NAR

#buyersagent

Photo by Alexander Shatov on Unsplash

Property Feature Real Estate Hashtags

In the real estate industry, attention to detail is critical. Buyers frequently have specific tastes, and one feature in a home may determine whether they choose to purchase it or not, so incorporate that into your hashtag strategy. Consider features you’d include in your listing description, such as high ceilings, chandeliers, or first-floor laundry. Simply convert those features into hashtags.

#houseportrait

#starterhome

#highceilings

#newhome

#midcenturymodern

#capecod

#curbappeal

#oceanview

#downtownhome

#frontporch

#oldhousecharm

#closetothebeach

#countrylife

#condo

#bungalow

#openconcept

3 Real Estate Hashtags Strategy

Using hashtags may appear simple, but there is a strategy behind using hashtags efficiently to help expose your profile to more people. Here are the main strategies to remember when creating hashtags.

1. Don’t Use a lot of Hashtags

Consider hashtag used to be similar to SEO on a website or blog post: you’ll have some keywords you want to rank for, but stuffing the content with those keywords will make the content sound robotic and spammy — just like stuffing your social media content with hashtags.

Using 5–10 real estate hashtags per post is a good real estate hashtags strategy. This allows you to rank for real estate-related keywords without appearing spammy or robotic.

2. Use a Mix of Niche and Popular Hashtags

Because there are so many eyes on your posts, it’s a good idea to include a few popular and generic hashtags. At the same time, thousands of posts are being uploaded to popular hashtags, so you don’t want your content to be lost.

3. Vary Your Hashtags

When you use the same set of hashtags, not only are the hashtags not always relevant to the post, which can confuse your audience but you are also limited to one community.

Photo by Katie Harp on Unsplash

More Hashtags for You

#home

#homes

#homesweethome

#listing

#selling

#realestate

#luxuryrealestate

#realty

#realestateagent

#forsale

#realestatesales

#realestateforsale

#openhouse

#realtors

#NAR

#broker

#brokerage

#investmentproperty

#property

#properties

#mortgage

#foreclosure

#justlisted

#newlisting

#justsold

#homeforsale

#offmarketlisting

#pocketlisting

#makememove

#starterlisting

#emptynest

#petfriendly

#marblecounters

#mansion

#eatinkitchen

#frontporch

#homegoals

#dogfriendly

#catsokay

#dreamhome

#househunting

#rennovated

#HUDhome

#FSBO

#midcenturymodern

#colonial

#victorian

#bungalow

#townhouse

#condo

#curbappeal

#milliondollarlisting

#luxuryliving

#realestateinvestment

#backyardpool

#pool

#newhome

#renovated

#fixandflip

#housegoals

#realestategoals

#DIYhome

#HOA

#safeneighborhood

#treelinedstreets

#downtown

#downtownhouse

#beachfrontproperty

#beautifulview

#cityhome

Bottom Line

For most real estate agents, the prospect of building a large online following in order to grow their business is daunting. However, it frequently boils down to using simple concepts in novel ways, such as branded hashtags, short video clips, or real estate memes.

Start aligning your social media strategy with your ideal audience by using these tips and hashtags. Clap if you like.

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